Protecting Communities from Global Scam Operations: A Comprehensive Approach

In today’s digital landscape, criminals exploit various platforms to defraud individuals worldwide. Through tactics like “pig butchering,” they lure victims via text messages, social media, email, and dating apps, tricking them into fake investments. This article outlines our commitment to combating these schemes by targeting the cross-border criminal organizations operating under the guise of forced labor and fraudulent activities. By sharing our strategies, we aim to strengthen industry defenses and collaboratively safeguard users.

GIF explaining the steps of a Pig Butchering scam


What Is “Pig Butchering”?

This advanced scam involves building trust with targets online, persuading them to invest increasingly large sums, often in cryptocurrencies, only to steal the funds. Fraudsters develop relationships under false pretenses, fostering trust before orchestrating their financial deception.


Who Runs These Scams?

During the COVID-19 pandemic, organized crime syndicates in the Asia-Pacific region became primary operators of these fraudulent schemes. They use deceitful job postings to recruit workers, coercing them under threats of violence to act as online scammers. While many operations are based in Asia, their global reach affects individuals worldwide.

As of late 2023, reports estimate that these operations force over 300,000 individuals into scamming roles, resulting in an annual loss of approximately $64 billion globally. Our efforts over the past two years have focused on exposing and disrupting these criminal networks, particularly in regions like Cambodia, Myanmar, and Laos, and more recently in the United Arab Emirates.


How the Scams Operate

Fraudulent operations compel workers to engage in a variety of malicious activities, including investment scams, impersonations, and crypto fraud. Criminals often adopt fake personas to deceive their victims, using tailored approaches to build trust and manipulate them into sending money.

Typically, these schemes involve:

  • Generic outreach via mass messaging to find potential victims.
  • Sophisticated social engineering to foster trust and drive investments into scam platforms, often disguised as legitimate cryptocurrency applications.

Fighting Back: Our Strategy

Our organization has implemented robust policies to identify and disrupt scam hubs globally, working under frameworks designed to address dangerous organizations and individuals. Here’s how we approach the issue:

Policy Enforcement

We continuously assess and designate criminal entities involved in these scams as dangerous, enforcing strict measures to disrupt their presence on our platforms.

Global Partnerships

Collaborating with law enforcement and industry peers, we share intelligence to strengthen the fight against these operations. For instance, partnerships with NGOs and international agencies have provided critical insights into scam operations in hotspots like Cambodia’s Sihanoukville.

Proactive Product Features

To protect users, we’ve launched new features across our apps to identify and block suspicious interactions. Alerts on messaging platforms and enhanced group chat transparency are just some ways we help users avoid falling victim to scams.


Looking Ahead

By leveraging cross-industry collaboration, law enforcement partnerships, and user-awareness initiatives, we aim to stay ahead of these evolving threats. Regular updates will keep users informed about safety enhancements and further measures to protect against scams.

Source: https://about.fb.com

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