UnitedMasters and TikTok Forge Partnership to Empower Independent Musicians

Brooklyn, NY – October 23, 2024 – UnitedMasters, a leading music distribution platform dedicated to independent artists, is thrilled to announce a new direct collaboration with TikTok. This multi-year partnership grants TikTok access to UnitedMasters’ extensive music catalog and opens up additional commercial avenues for UnitedMasters artists through TikTok’s Commercial Music Library.

Steve Stoute, Founder and CEO of UnitedMasters, stated, “Our collaboration with TikTok offers UnitedMasters artists unmatched access to a global audience, while TikTok creators and users gain early exposure to some of the most influential independent music today. TikTok’s recognition of the power of music and creativity makes us excited to formalize this partnership.”

This alliance reinforces both UnitedMasters and TikTok’s dedication to supporting independence in the music industry, emphasizing their mutual goal of providing equitable opportunities for artists at every career stage.

Ole Obermann, Head of Music Business Development at TikTok, added, “We aim to make the world’s finest music accessible to our global community of over a billion music enthusiasts. Partnering directly with a prominent independent label like UnitedMasters, which boasts a diverse roster of artists, allows us to amplify these voices and present their music on a global platform, unlocking new avenues for discovery.”

UnitedMasters has been instrumental in launching the careers of rising artists such as BigXThaPlug, Anycia, Tobe Nwigwe, and FloyyMenor. Notably, FloyyMenor’s hit song “Gata Only” has been streamed over a billion times, named TikTok’s #1 Song of the Summer worldwide, and won the Billboard Global 200 Latin Song Music Award. The song’s success on TikTok generated billions of views as millions of users across various continents created videos to it, significantly expanding FloyyMenor’s global presence and maintaining a multi-week dominance on the charts.

Steve Stoute commented, “TikTok has consistently demonstrated its ability to elevate tracks to mainstream success, turning platform popularity into chart-topping hits. With this partnership, I am eager to see our artists continue to thrive on TikTok and beyond.”

The partnership between UnitedMasters and TikTok underscores their shared vision that the commercial use of music on platforms like TikTok provides substantial revenue and promotional opportunities for artists. TikTok’s Commercial Music Library offers artists unparalleled access to over 70 million brands on the platform, creating new revenue streams and promotional channels.

Beyond TikTok, UnitedMasters facilitates thousands of synchronization opportunities for its artists, securing placements and partnerships with major brands and media companies such as Diageo, Bose, Walmart, ESPN, Coca-Cola, IKEA, and Dove. UnitedMasters assists brands and media companies in navigating the complexities of maintaining cultural relevance while ensuring legal compliance.

About UnitedMasters

UnitedMasters stands as the premier software and services platform for independent artists. Through a unique combination of music distribution services, cutting-edge technology, and innovative artist marketing solutions, UnitedMasters acts as the operating system that empowers artists to control their futures. We support the careers of artists like Floyy Menor, Brent Faiyaz, BigXThaPlug, Tobe Nwigwe, and Anycia. Unlike traditional record labels, UnitedMasters artists retain full ownership of their careers and master recording rights. Connecting over 2 million independent artists on our platform with global brands such as ESPN, Diageo, and Coca-Cola, UnitedMasters leverages world-class creative talent to drive the commercial success of both artists and brands in today’s dynamic landscape.

Key Takeaways:

• Direct Partnership: UnitedMasters and TikTok have entered a multi-year agreement to support independent artists.
• Expanded Opportunities: TikTok gains access to UnitedMasters’ extensive music catalog, enhancing its Commercial Music Library.
• Artist Empowerment: UnitedMasters artists benefit from increased exposure and commercial opportunities on TikTok.
• Successful Collaborations: The partnership has already led to significant successes, such as FloyyMenor’s “Gata Only.”
• Future Prospects: The collaboration aims to unlock new opportunities for music discovery and artist promotion globally.

Published by: https://newsroom.tiktok.com/