TikTok in 2024: A Spark of Creativity with a World of Impact
Throughout 2024, TikTok continued to be a platform where creativity flourished, new trends emerged, and businesses of all sizes thrived. Over 170 million Americans joined a global community of more than a billion users to explore innovative ideas, share passions, and drive positive change. From groundbreaking artists and reimagined recipes to thriving small businesses, TikTok was a hub of learning, laughter, and connection. Let’s reflect on the year’s most iconic trends, creators, and moments that shaped our cultural landscape. On TikTok, even the smallest spark of creativity can ignite something extraordinary.
James Stafford, TikTok’s Global Head of Content, summarized it perfectly:
“In 2024, TikTok transformed the way we discover, create, and connect through video. It empowered small businesses to build global brands and gave creators a platform to lead cultural movements. TikTok’s impact on economic growth, cultural trends, and social influence is unparalleled. We’re committed to fostering a positive and inclusive space where everyone can bring joy, express themselves, and shine.”
Success Stories on TikTok
Businesses on TikTok thrived by embracing authenticity and building connections with their global audiences. In 2024, TikTok Shop revolutionized e-commerce by blending content, product discovery, and purchasing into a seamless experience. The platform saw nearly triple the number of TikTok Shop LIVE sessions in the US compared to last year. Highlights included record-breaking sales, such as Stormi Steele of Canvas Beauty achieving over $2M in a single livestream and Mandy Peña earning $1.2M during one live session.
Offline businesses also found immense success on TikTok. For example, Alexandra Lourdes, co-founder of Refined Hospitality Group, used TikTok to share glimpses of her entrepreneurial journey and attract millions of followers. Similarly, food and beverage brands like NerdyNuts and Kaylin and Kaylin Pickles utilized TikTok to scale from local ventures to multi-million-dollar businesses.
#BookTok: Revolutionizing the Literary World
The #BookTok community reshaped the literary industry by turning hidden gems into bestsellers and sparking renewed enthusiasm for reading. In 2024, over 1.2 million #BookTok posts were created in just the first 10 months, driving trends in genres like “Romantasy” and highlighting emerging authors such as Laura Swan and self-published successes like Kelia Shaheen.
Librarians also leveraged TikTok to promote reading and showcase the invaluable resources available at libraries, inspiring a new generation of book lovers.
Trends that Defined 2024
From catchy phrases to viral dances, TikTok’s influence shaped global culture this year. Memorable moments like Jools Lebron’s #demure trend empowered self-expression and even earned recognition as Dictionary.com’s Word of the Year. TikTok’s cultural impact extended to animal videos, where beloved creatures like Moo Deng, the pygmy hippo, captured hearts worldwide, and culinary creations that sparked viral phenomena, such as Logan Moffitt’s cucumber salad.
Music on TikTok: 2024’s Soundtrack
TikTok remained a dominant force in the music industry, launching new artists and propelling songs to global fame. Latin music made significant strides, with tracks like Gata Only becoming 2024’s top global song, generating over 50 million TikTok creations and amassing 1.3 billion Spotify streams. K-pop and emerging artists also flourished on the platform, using TikTok as a launchpad for viral success.
Empowering Communities and Education
Educational content thrived on TikTok in 2024, with teachers, museums, and science communicators engaging millions of followers. TikTok became a hub for learning, whether through classroom moments, STEM topics, or collaborations with cultural institutions like The Met Museum and Royal Armouries.
Celebrating a Year of Creativity
As we close the chapter on 2024, it’s clear that TikTok has not only entertained but also driven cultural, social, and economic growth. Dive into TikTok to explore the top songs, trends, and creators of the year by searching #YearOnTikTok.
Published by: https://newsroom.tiktok.com/