TikTok and BTS’s Jin Launch #HappyProject to Celebrate His Solo Album “Happy”

TikTok is teaming up with Jin from BTS for a global campaign that offers fans exclusive content and interactive experiences.

On November 15, 2024, TikTok announced the #HappyProject, a creative initiative to celebrate the release of Jin’s debut solo album, Happy. Designed to connect fans and foster joy, this campaign features unique in-app experiences available exclusively on TikTok, making it a hub for Jin’s global fanbase.

Key Highlights of the #HappyProject

Interactive Features: Fans can explore an immersive in-app experience by searching for “Jin” or “BTS” on TikTok. Special missions unlock limited-edition profile frames.
Exclusive Videos: The campaign includes a fun dance challenge featuring BTS member j-hope and an exclusive performance of the album’s tracks.
Live Interview with Jin: On November 19th at 9 PM KST (12 PM GMT), fans can tune into Jin’s live interview by following the BTS TikTok account.

Fans who engage with campaign videos by commenting “Happy” will unlock a special surprise, adding an interactive layer to the celebration.

Jin’s Message to Fans

Expressing excitement about his solo project, Jin shared, “My album Happy was created to spread joy and positivity. I hope everyone who listens feels the happiness I poured into this work.”

BTS and K-Pop’s Impact on TikTok

BTS (@bts_official_bighit) continues to dominate TikTok as one of the platform’s top global accounts, with over 66.9 million followers and 1.4 billion likes. Meanwhile, K-Pop’s popularity on TikTok remains unmatched, accounting for half of the most-viewed artists worldwide in 2023.

Hashtags like #jin and #kpop have generated billions of views, reflecting the genre’s massive influence on the platform.

Join the Celebration

Whether you’re a dedicated ARMY or a casual music fan, the #HappyProject on TikTok is a must-join event, offering a closer connection to Jin and the BTS legacy.

Published by: https://newsroom.tiktok.com/